Rossignol - what kind of company is this?
Are you a fan of winter sports? Then you're either already familiar with the Rossignol brand, or you definitely need to check it out. Learn about the brand's history and discover why you should choose Rossignol products.
Rossignol History
Rossignol is a French brand known primarily for its ski equipment. The company, which dates back to the early 20th century, has become an icon in the winter sports industry. Founded in 1907 by a young carpenter, Abel Rossignol, in Voiron, France, it was created out of a passion for winter sports. The first product was wooden skis, which quickly gained popularity due to their quality. The turning point came when Emile Allais won the gold medal at the Alpine Skiing World Championships on Rossignol skis. This led to athletes from other countries also wanting to order these skis, and sales began to boom.
In the 1950s and 1960s, Rossignol introduced numerous innovations that revolutionized the market. In 1960, the first metal ski model was produced—the Allais 60. It was these skis that helped Jean Vuarnet win gold at the 1964 Winter Olympics.
Another international success was the introduction of fiberglass skis to the market, which were characterized by exceptional quality at the time.
From the very beginning, the Rossignol brand has been synonymous with durability and openness to innovation. This is precisely why it has become the most recognizable sports brand in the world. Rossignol skis are still worn today by not only athletes but also winter sports enthusiasts.
What's next for the Rossignol brand?
The first changes related to brand management took place in 1956, when it was acquired by Laurent Boix-Vives. This move allowed the brand to enter the global market.
In 2005, Rossignol was acquired by Quiksilver, and just three years later, the brand was sold to Bruno Cercley. Since 2013, Rossignol has been part of the partnership between Altor Equity Partners and Boix-Vives.
Rossignol Products – 4 Most Popular
Rossignol offers a wide range of products, including ski equipment, sportswear, and accessories. The company is known for producing high-quality alpine and cross-country skis. Each product is the result of extensive testing, ensuring the highest quality and greater safety on the slopes.
Downhill skis
Rossignol downhill skis are considered among the best in the world. The company offers models for both professionals and amateurs. The range includes skis for various riding styles, including race, all-mountain, freeride, and freestyle. Each model is designed for maximum comfort and safety.
Cross-country skis
Rossignol is also a leader in cross-country skiing. The company offers a wide selection of skis tailored to various conditions and riding styles. Rossignol cross-country skis are valued for their lightness, durability, and excellent grip, ensuring a smooth ride for skiers of all skill levels.
Rossignol ski jacket
Among Rossignol's ski clothing, jackets are very popular. Made from a special fabric, they contain three, and often even four, layers. The outermost layer is coated with a hydrophobic impregnation, ensuring waterproofness. In addition, they also contain an insulating layer, a breathable membrane, and a lining.
Among the key features of these jackets are a powder skirt, ventilation zippers, and an internal pocket for keys, a ski pass, or headphones. Rossignol ski clothing offers comfort and freedom of movement during sports.
Snowboards
Introduced in the late 1980s, Rossignol snowboards are characterized by modern design and advanced technology. Available in a variety of models, they can be easily adapted to the trail, conditions, and sport. They provide improved stability and control while riding. Especially noteworthy are the models equipped with Amptek Auto Turn technology, which is a great choice for those already proficient on a snowboard.
Rossignol's influence on the development of winter sports
Rossignol has played a key role in the development of winter sports worldwide. Over the years, the company has collaborated with numerous professional athletes, providing them with top-quality equipment. Rossignol is also present at leading skiing events such as the Winter Olympics and the FIS Nordic World Ski Championships.
Over the years, not only French athletes have achieved success in their disciplines thanks to the use of Rossignol products. Since 1970, it has been the undisputed leader among ski manufacturers. In 1976, sales exceeded the magical number of 1 million pairs of skis.
Over time, the Rossignol brand also added products such as Nordic skis and ski boots to its offer.
It's been said that Rossignol changed the world of winter sports. This is perfectly demonstrated by the successes of athletes who competed using Rossignol products – six gold medals in alpine skiing at the Winter Olympics in Calgary, Albertville, and Lillehammer. Over the years, Rossignol skis have been used by athletes such as Alberto Tomba, Bode Miller, Emile Allais, and Ted Ligetty.
The brand focuses on sustainable development
In recent years, Rossignol has placed particular emphasis on sustainability and ecology. The company has introduced innovative solutions aimed at minimizing the negative impact of production on the environment. Rossignol pledges to reduce its carbon footprint by 30% by 2030 and aims to reduce waste by 40% by 2025.
Rossignol uses many natural materials, such as feathers, down, and leather. Many of the materials are also recycled.
The secret to the success of Rossignol products is innovation and understanding the needs of customers.